Further advancements in technology and communication channels have seen people moving into the digital space. Due to this, businesses have begun implementing digital marketing strategies to reach more customers and prospectors. An example of a digital marketing strategy is search engine optimization, a process of optimizing a web page to increase its visibility to users of a search engine.
Like any other marketing plan, your SEO strategy needs a team to implement it. It needs people who can create content for your website, craft the look and branding of the company, promote content and get links for your website, maintain the brand relationship by reaching out to people, and turn designs into codes to publish online. However, before determining the people you want in your team, you need to set your SEO marketing budget and build your team’s organizational structure.
Accordingly, shaping your budget for your marketing plan can be based on your website’s current position compared to your competitors and how fast you want to progress. Moreover, set an amount that you can provide to be used for at least 4 to 12 months. Your overall digital marketing budget should include your staff’s payment. It should also be balanced with other marketing efforts that you need to implement, such as social media, email marketing, and paid searches. For social media marketing, businesses tend to post their ads where people tend to spend much time, like Facebook. To ensure a wider reach of prospectors on Facebook, you may opt to hire a Facebook advertising agency Philippines.
You can establish the goals you want to achieve with SEO after setting your overall digital marketing budget. Implementing SEO practices can help you get raw traffic to your website, increase e-commerce sales, achieve better brand recognition and awareness, and excellent customer service.
Consequently, before your goals can be implemented, you must create your organizational structure for your team and fill in the roles needed for your marketing plans. When hiring people, you may opt to do it yourself and offer jobs to individuals you think can do great in your team. If you believe hiring people one-by-one to fill in the roles you need for your organization, you may partner with a marketing company. Finding a digital marketing team Philippines that can cater to your business’s needs is not that difficult, as many agencies offer marketing services or even specialize in SEO tactics.
Being meticulous in budgeting, creating marketing plans, and building your SEO team, whether from scratch or through hiring an agency, will help you achieve the marketing goals you have set for your business. This infographic by TopSEOs can give you an idea of how to build a successful SEO team.